1. the activities a company uses to promote and sell its products or services
公司用來推廣和銷售其產品或服務的活動
She works in the marketing department.
她在行銷部門工作。
Digital marketing has become essential for most businesses.
數位行銷對大多數企業來說已變得至關重要。
Marketing Meaning（定義、用法、例句與發音）
marketing
noun
快速理解
What does "Marketing" mean?What are 2-3 core uses of "Marketing"?
指為推廣和銷售產品或服務所進行的各種活動與策略。
- 1
商業活動
EN: The business activities of promoting and selling products or services.
翻譯: 推廣和銷售產品或服務的商業活動。
- 2
策略與規劃
EN: The strategies and planning involved in understanding customer needs and positioning a product.
翻譯: 為了解客戶需求及定位產品所涉及的策略與規劃。
- 3
學科領域
EN: The academic study or professional field related to market research, advertising, and branding.
翻譯: 與市場研究、廣告和品牌相關的學術研究或專業領域。
- 4
整體概念
EN: The overall concept of creating value for customers and building relationships.
翻譯: 為客戶創造價值並建立關係的整體概念。
小提醒：注意 'marketing' 不可數，通常不加 'a' 或複數 's'。例如：'Good marketing is essential.' (正確) / 'a marketing' (錯誤)。
發音（How to Pronounce "Marketing" in English）
How to pronounce "Marketing" in English?"Marketing" US vs UK pronunciation
點擊下方的 US / UK 按鈕可播放發音。
Real-life Examples of "Marketing" from YouTube Videos
Synthetic Media: Virtual Influencers & Live Animation: Figments (S19) - YC Gaming Tech Talks 2020
Y Combinator
“we're hiring for positions across the board, from unreal engine to graphic design, video editing, uh technical art and uh marketing, and so, if you think this is like the kind of uh crazy story that your, you know is meant for you, we definitely would love to hear from you.”
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Definitions（定義）
What are the definitions of "Marketing"?How does "Marketing" change by context?
2. the business or study of understanding customer needs and promoting products
理解客戶需求並推廣產品的業務或學科
He has a degree in marketing.
他擁有行銷學位。
Good marketing requires understanding your target audience.
好的行銷需要了解你的目標受眾。
3. the strategic process of bringing a product to market and managing its public perception
將產品推向市場並管理其公眾形象的策略性過程
The marketing of the new smartphone focused on its innovative camera.
這款新智慧型手機的行銷重點在其創新的相機功能。
Their viral marketing campaign was a huge success.
他們的病毒式行銷活動取得了巨大成功。
Grammar & Patterns（句型）
What are common sentence patterns for "Marketing"?How to make natural sentences with "Marketing"?
| Pattern | Meaning | Example |
|---|---|---|
| marketing + noun | 行銷（某事物） | The company is marketing a new line of eco-friendly products. (該公司正在推銷一系列新的環保產品。) |
| marketing + to + noun/pronoun | 向（某群體）進行行銷 | Their strategy involves marketing directly to young professionals. (他們的策略包括直接向年輕專業人士進行行銷。) |
| marketing + as + noun/adjective | 將…作為（某種形象）來行銷 | They are marketing the drink as a healthy energy booster. (他們將這款飲料作為一種健康的能量補充品來行銷。) |
| be marketed + adverb/prepositional phrase | 被（以某種方式或在某處）行銷 | The app is marketed globally under a single brand. (這款應用程式以單一品牌在全球行銷。) |
| do/market + one's + marketing | 進行某人的行銷活動 | The small business owner does her own marketing on social media. (這位小企業主在社交媒體上自己做行銷。) |
用法說明
How is "Marketing" different from similar structures?What usage mistakes are common with "Marketing"?
marketing 作為不可數名詞 vs. 作為可數名詞
- marketing 通常作為不可數名詞，泛指「行銷」這個整體概念、活動或領域。
- 當 marketing 作為可數名詞時，通常指特定公司或產品的「行銷活動」或「行銷策略」，常以複數形式 marketings 出現，但此用法較為少見。
- 在商業語境中，marketing 也常與其他名詞組成複合名詞，如 marketing campaign（行銷活動）、marketing strategy（行銷策略），此時它作為修飾語使用。 EN: The success of a product depends largely on effective marketing. 翻譯: 產品的成功很大程度上取決於有效的行銷。
EN:The company is reviewing the marketings of its three main product lines.
翻譯:公司正在審查其三條主要產品線的行銷活動。
總結建議
在大多數情況下，將 marketing 視為不可數名詞使用即可，若需指具體活動，使用 marketing campaign 等複合名詞會比可數的 marketings 更為自然。
易混淆對比
What is the difference between "Marketing" and similar words?How to choose "Marketing" vs alternatives?
marketing vs advertising
「Marketing」是包含市場研究、產品開發、定價、通路、推廣等整體策略的過程；「Advertising」則專指付費的宣傳活動，是「marketing」的一部分。
marketing vs promotion
「Marketing」是從產品概念到售後服務的完整商業活動；「Promotion」是其中刺激銷售的短期戰術，如折扣、試用、活動等。
marketing vs sales
「Marketing」聚焦於創造市場需求、建立品牌認知與長期客戶關係；「Sales」則是直接完成交易、達成短期銷售目標的活動。
口語用法
How is "Marketing" used in spoken English?What is the spoken vs formal difference for "Marketing"?
引述
在對話中，人們常會用「marketing」來引述或轉述他人的說法，尤其是關於公司策略或流行觀點。 EN: He was like, "It's all about the marketing," and I totally agreed. 翻譯: 他就說：「這完全取決於行銷手法。」我完全同意。
EN:Everyone keeps saying, "Our marketing needs a refresh," but no one has a concrete plan.
翻譯:大家一直說：「我們的行銷需要革新，」但沒人有具體計畫。
語氣強調
在非正式對話中，會透過重音或重複來強調「marketing」的重要性或對其的不滿。 EN: That wasn't just advertising; that was brilliant marketing. 翻譯: 那不只是廣告；那是絕佳的行銷策略。
EN:Ugh, I'm so tired of all the marketing, marketing, marketing everywhere.
翻譯:唉，我受夠了到處都是行銷、行銷、行銷。
停頓填充
在組織思緒或尋找合適詞語時，「marketing」有時會作為一個填充詞，帶有猶豫或略帶諷刺的語氣。 EN: The success was due to... marketing, I guess, more than the product itself. 翻譯: 成功的原因在於... 行銷吧，我猜，而不是產品本身。
EN:We need to improve our... uh... marketing outreach to younger demographics.
翻譯:我們需要改善我們的... 呃... 對年輕族群的行銷推廣。
正式寫作注意：在正式報告或學術寫作中，應避免將「marketing」用於上述口語情境。請使用更精確、正式的術語（如「marketing strategy」、「promotional activities」）並保持客觀語氣，避免口語化的引述或填充停頓。
常見短語
What common collocations use "Marketing"?What fixed phrases with "Marketing" should I remember?
marketing campaign
noun
行銷活動
marketing strategy
noun
行銷策略
marketing department
noun
行銷部門
marketing mix
noun
行銷組合
marketing budget
noun
行銷預算
marketing materials
noun
行銷材料
marketing efforts
noun
行銷努力
marketing gimmick
noun
行銷噱頭
常見錯誤
What are common mistakes with "Marketing"?Which "Marketing" sentences look correct but are wrong?
×We need to develop a new marketing.
✓We need to develop a new marketing strategy/campaign.
"Marketing" as a noun is usually uncountable when referring to the general activity or field. It cannot be directly preceded by "a" or "an" unless followed by a countable noun (e.g., strategy, campaign, plan).
×We need to improve our market to attract more customers.
✓We need to improve our marketing to attract more customers.
"Market" as a noun refers to the place or group of potential buyers. "Marketing" refers to the activities (advertising, promotion, etc.) used to sell products or services to that market. Confusing these two nouns is common.
×They are marketing a new product last month.
✓They marketed a new product last month.
When using "market" as a verb in the past tense, the regular past form "marketed" must be used. The present participle "marketing" is for continuous tenses or gerunds.
×He works in marketing department.
✓He works in the marketing department.
When "marketing" is used as an adjective to modify a specific, singular noun (like "department"), the definite article "the" is usually required, as it refers to a specific department within an organization.
×She has a degree on marketing.
✓She has a degree in marketing.
The standard preposition used with "degree" to indicate the field of study is "in," not "on." This is a fixed collocation error.
詞形變化
What are the word forms of "Marketing"?What are tense/participle forms of "Marketing"?